Dr. Russell J. Zwanka serves as Director of the Food Marketing Program, and Professor of Category Management and Food Marketing, at Western Michigan University, one of the top Food Marketing programs in the world. Delivering high quality curriculum and applied food marketing skills, along with the Food Industry Research and Education Center, Western Michigan University endeavors to work with the food industry to provide real time solutions; while also helping educate the future leaders of the food industry. Zwanka has previously taught Marketing Research, Personal Selling, Marketing Strategy, Food Marketing, Business Strategy, Global Business, and Marketing Principles. Having spent a career in the food industry before teaching, Dr. Z conceptualized and formed the Food Marketing Concentration at Siena College; as well as the Food Marketing Track at the State University of New York at New Paltz. Serving as the Chair of the Food Industry University Coalition (FIUC), Zwanka works with other universities teaching Food Marketing, to help educate the future of the food industry. The FIUC is made in part by the generosity of the National Grocers Association (NGA). Zwanka’s 26 books, ranging from the topics of category management, store walks, marketing, THC and CBD, and even how to do business in Cuba, can be found in over thirty countries and all amazon sites globally. Dr. Z has led the merchandising, marketing, advertising, procurement, and all customer engagement areas for multiple food retail companies domestically and internationally. Zwanka holds a Doctorate in International Business from ISM in Paris, France. He also holds a Master of Science in Management from Southern Wesleyan University, and a Bachelor of Science in Psychology from the University of South Carolina. Never stop learning….