Full Name
Kasey Sheffer
Job Title
Vice President, Own Brands
Company Name
Giant Eagle
Speaker Bio
After having worked in Brand and Marketing Strategy across various industries from Advertising to Professional Sports, Kasey joined Grocery Retail in 2010. Spending 11 years with Ahold USA, and later Ahold Delhaize USA, she served in various leadership positions on the Private Brands team, culminating in her last role where she helmed the private label businesses in support of The GIANT Company of Pennsylvania and Giant Food of Maryland. During her tenure, she had the opportunity to lead efforts behind the Ahold USA and Delhaize America merger in 2018, defining the combined Private Brands portfolio for the entire fleet of Ahold Delhaize USA retail businesses. That same year, she was also humbled to receive the Top Women in Store Brands sales award from Women Impacting Storebrand Excellence (WISE) and Store Brands magazine. As of July 2021, Kasey joined Giant Eagle as Vice President, Own Brands. There, Kasey leads a team comprised of capabilities from Own Brand strategy to product development, sourcing, innovation, branding and design, overseeing the entire Own Brand portfolio across the Giant Eagle enterprise of supermarkets and convenience stores, including Giant Eagle, Market District, GetGo, Nature’s Basket and True Origin.
Outside of work, Kasey is honored to take part in other service-based endeavors, joining the Board of Directors for the Pennsylvania Family Support Alliance in June 2021. She has also been a volunteer with Junior Achievement since 2010, which provides her the opportunity to not only support the local school system, but for the last few years has allowed her to spend time in the classroom with her own children, Sophie and Will—soon-to-be six and fourth graders.
Residing in Central Pennsylvania with her kids and husband, Dustin, Kasey enjoys any type of adventure—athletic or otherwise, from CrossFit to triathlons. She and her family are avid skiers in the winter, and in the summer enjoy bike riding and taking their annual trip back down to the Tampa Bay area, where she used to reside.
Kasey holds an undergraduate degree in Business from York College of Pennsylvania and an MBA from The University of Tampa, John H. Sykes College of Business. She is a previous recipient of Top Women in Grocery as a Rising Star in 2018 and now as a Senior Level Executive in 2023.
Outside of work, Kasey is honored to take part in other service-based endeavors, joining the Board of Directors for the Pennsylvania Family Support Alliance in June 2021. She has also been a volunteer with Junior Achievement since 2010, which provides her the opportunity to not only support the local school system, but for the last few years has allowed her to spend time in the classroom with her own children, Sophie and Will—soon-to-be six and fourth graders.
Residing in Central Pennsylvania with her kids and husband, Dustin, Kasey enjoys any type of adventure—athletic or otherwise, from CrossFit to triathlons. She and her family are avid skiers in the winter, and in the summer enjoy bike riding and taking their annual trip back down to the Tampa Bay area, where she used to reside.
Kasey holds an undergraduate degree in Business from York College of Pennsylvania and an MBA from The University of Tampa, John H. Sykes College of Business. She is a previous recipient of Top Women in Grocery as a Rising Star in 2018 and now as a Senior Level Executive in 2023.
Speaking At
