Claire Wyatt is the Vice President of Business Strategy & Marketing Science at Albertsons Media Collective where she and her team develop innovative and transparent measurement products, advanced audience targeting solutions and the overall business strategy for The Collective.

Claire was instrumental in the design and launch of Albertsons Media Collective in 2022, leading the strategic efforts during the design phase of the new retail media network. Additionally, she led the efforts for retail media standardization, with the goal of improving transparency in retail media and removing points of friction for advertisers, which the company debuted a preliminary framework for at 2023 Cannes Lions. Claire has attracted top talent to work for her at Albertsons Media Collective as she continues to expand the company's robust analytics function that leads the market in terms of accuracy, innovation and depth of insights.

Prior to her time at Albertsons Media Collective, Claire worked at Roundel owning reporting, insights and analytics for over $600m in advertising spend as well as Roundel’s most significant client accounts.

Claire is the recipient of numerous industry awards, including Path to Purchase Institute's 40 Under 40 and Retail Touchpoints 40 under 40.

Claire holds an MBA through the Kellogg School of Management where she studied Marketing and Managing Organizations.