Diana Medina joined Inmar in September 2017. She currently leads a team of experts that support Inmar's retail partners and help them grow their digital initiatives. Diana also led the development of innovative eCommerce solutions to help grocers compete and stay ahead in the digital commerce channel.

Prior to Inmar, Diana was Director of eCommerce Merchandising at Lowes Foods. She held various Marketing and eCommerce positions with the regional grocery retailer, including Director of Marketing Communications, solidifying experience in digital marketing, customer loyalty, shopper marketing and media. She was a key player in a rebranding initiative that generated double-digit growth for the chain, and she helped design and implement a new eCommerce strategy that generated accelerated eCommerce growth above industry average.