As prices rise and consumer budgets tighten, shoppers are navigating a sea of choices, making defining and communicating value more crucial than ever. Today, shoppers face the challenge of balancing price, convenience, and quality. In this session, we'll delve into the key elements that shape effective value messaging. We’ll explore what types of consumer promotions work best and how consumers prefer to receive their promotions. Additionally, we'll discuss which channels and messaging resonate most with different generations. * Invitation required

*Invitation required