Louise Fritjofsson is a mission-driven 4-time founder with 2 exits and a passion for finding the sweet spot of technology improving people’s livelihood. With startups ranging from online grocery, digital marketplaces and adtech, Louise has a footprint in both Europe and the United States. She’s built a broad understanding of the global startup ecosystem and has won awards such as “Entrepreneur of the Year” and listed as one of Europe’s leading female entrepreneurs over her career. Currently, Louise is transforming the problem of food waste into a solution for food insecurity with Martie, the online discount grocer aiming to make good food more accessible.

Louise can be found enjoying the great outdoors with her husband and two children in Los Angeles, California, or her home country of Sweden. She is an avid learner, a workout fiend and an EDM enthusiast.