As the Senior Vice President of Center Store Merchandising, Sourcing, and Product Development, Alyssa Vescio has responsibility for Grocery, Wellness, Beauty, Lifestyle, Local and Emerging, and Exclusive Brands teams at Whole Foods Market. Through her role, Alyssa celebrates what makes Whole Foods Market special — unique products, industry leading quality standards, mission-aligned suppliers, and talented team members — and pushes company growth by continuing to advance merchandising capabilities and deliver operationally-sound programs.

Alyssa became SVP in November of 2020, after almost 20 years in the industry in roles across merchandising. Her experience spans product categories and merchandising disciplines including product selection, supplier partnership, promotional planning, pricing, presentation, and private label brands.

Alyssa’s passions for purpose, people, and product drive her forward in her roles. Since 2024, she has furthered her impact by serving as President and Chairperson for the Whole Foods Market Foundation, supporting the projects of Whole Cities, Whole Kids, and Whole Planet.

Alyssa is known as an all-in, purpose driven leader who values authenticity, connectivity, and collective strength. She serves as a catalyst for team members and suppliers to unlock collective potential and leverages every platform as an opportunity for positive impact. Alyssa aims to create a culture that inspires individuals to be their best in service of the greater good.