Full Name
Amy McClellan
Job Title
EVP, Chief Customer Officer
Company Name
SpartanNash
Speaker Bio
Amy McClellan currently serves as Executive Vice President and Chief Customer Officer at SpartanNash, focused on driving sales growth in the wholesale segment and responsible for customer relationships, including independent grocers. McClellan is also responsible for field merchandising, sales operations, customer service and value-added services to help SpartanNash customers succeed in the communities they serve.
Amy McClellan served as Senior Vice President and Chief Marketing Officer from January 2022 – November 2023, overseeing retail and distribution marketing, OwnBrands, e-commerce, retail pricing strategy and strategic banner brand execution to deliver memorable omni-channel shopper experiences.
McClellan was previously Senior Vice President, Retail of Martin’s Super Markets, where she was a customer of SpartanNash until the Company acquired the grocery chain in 2019. McClellan joined Martin’s in high school as a part-time cashier, worked in a variety of store operations roles and advanced to leadership positions in marketing, merchandising and operations.
During her time at SpartanNash, McClellan has served as Division Vice President, Retail, then Vice President, Fresh Merchandising, and most recently as Senior Vice President, Chief Marketing Officer. She has played a pivotal role growing the OwnBrands food distribution purchase concentration by improving product quality and innovation. McClellan also led the highly successful launches of Fresh & Finest by Our Family ® -- a brand that offers affordable and convenient indulgence in deli, bakery, produce and meat – and Finest Reserve, which provides premium indulgence offerings in wine, chocolate and more.
Prior to her role as CMO, Amy served as the Vice President of Fresh Merchandising at SpartanNash, overseeing the fresh product categories across more than 147 corporate stores in nine states and 2,100 independent retail customers. She was responsible for developing the overall product assortment strategy, delivering the highest quality products and introducing new solutions to meet and anticipate customers’ ever-changing appetites, which included the launch of Fresh & Finest by Our Family.
Amy joined SpartanNash in 2019 when the Company acquired Martin’s Super Markets. Her passion for the grocery industry was sparked in high school when she was hired as a part-time cashier. During her 20+ years with Martin’s, Amy held various roles with increasing responsibility, including Customer Service Manager, Communications Specialist, Loyalty and Marketing Programs Manager, Director of Marketing, Vice President of Sales and Marketing, and SVP of Retail Operations and Merchandising.
She currently serves on the National Grocer’s Association Board of Directors. Amy is a two-time Progressive Grocer Top Women in Grocery honoree (2018 and 2020) in addition to being recognized by Progressive Grocer in 2019 as “NextGen” 40 under 40 award winner. She also serves on the SpartanNash Foundation Board of Trustees.
Amy earned her bachelor’s degree in Business Marketing and Advertising and MBA from Indiana University. She enjoys teaching group fitness classes part-time and lively adventures with her family.
Amy McClellan served as Senior Vice President and Chief Marketing Officer from January 2022 – November 2023, overseeing retail and distribution marketing, OwnBrands, e-commerce, retail pricing strategy and strategic banner brand execution to deliver memorable omni-channel shopper experiences.
McClellan was previously Senior Vice President, Retail of Martin’s Super Markets, where she was a customer of SpartanNash until the Company acquired the grocery chain in 2019. McClellan joined Martin’s in high school as a part-time cashier, worked in a variety of store operations roles and advanced to leadership positions in marketing, merchandising and operations.
During her time at SpartanNash, McClellan has served as Division Vice President, Retail, then Vice President, Fresh Merchandising, and most recently as Senior Vice President, Chief Marketing Officer. She has played a pivotal role growing the OwnBrands food distribution purchase concentration by improving product quality and innovation. McClellan also led the highly successful launches of Fresh & Finest by Our Family ® -- a brand that offers affordable and convenient indulgence in deli, bakery, produce and meat – and Finest Reserve, which provides premium indulgence offerings in wine, chocolate and more.
Prior to her role as CMO, Amy served as the Vice President of Fresh Merchandising at SpartanNash, overseeing the fresh product categories across more than 147 corporate stores in nine states and 2,100 independent retail customers. She was responsible for developing the overall product assortment strategy, delivering the highest quality products and introducing new solutions to meet and anticipate customers’ ever-changing appetites, which included the launch of Fresh & Finest by Our Family.
Amy joined SpartanNash in 2019 when the Company acquired Martin’s Super Markets. Her passion for the grocery industry was sparked in high school when she was hired as a part-time cashier. During her 20+ years with Martin’s, Amy held various roles with increasing responsibility, including Customer Service Manager, Communications Specialist, Loyalty and Marketing Programs Manager, Director of Marketing, Vice President of Sales and Marketing, and SVP of Retail Operations and Merchandising.
She currently serves on the National Grocer’s Association Board of Directors. Amy is a two-time Progressive Grocer Top Women in Grocery honoree (2018 and 2020) in addition to being recognized by Progressive Grocer in 2019 as “NextGen” 40 under 40 award winner. She also serves on the SpartanNash Foundation Board of Trustees.
Amy earned her bachelor’s degree in Business Marketing and Advertising and MBA from Indiana University. She enjoys teaching group fitness classes part-time and lively adventures with her family.
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