Diana Medina is VP of Product Marketing at Inmar, a technology and analytics company that serves the healthcare and retail industries. In this role, she leads the marketing and go-to-market strategies for retail solutions and supports Inmar's retail partners as they develop strategies to grow their digital initiatives. Diana has held other roles at Inmar, including a leadership role in Retail Business Development and Director of Product Development for Inmar’s Grocery e-Commerce solution.

Prior to joining Inmar, Diana was Director of eCommerce Merchandising at Lowes Foods. At Lowes Foods, she held various Marketing and eCommerce positions, including Director of Marketing Communications.

Diana holds an MBA from Wake Forest University, a Bachelor’s degree in Business Administration and a Bachelor’s degree in Communication from La Sabana University in her hometown of Bogota, Colombia.

Diana is involved in coaching and mentoring young professionals, and she enjoys helping other women develop skills to integrate family, career, and personal interests in a purposeful way. She lives here in North Carolina with her kids (Alejandro and Victoria).