Name
Generational POVs: How Do Different Age Demographics Affect Marketing and Labor?
Description
Are young consumers really using TikTok and AI to build their lists and buy groceries? Are Millennials seeking out elevated experiences based on travel and restaurant dining interests? Hear from the younger cohorts of Gen Z and young Millennials to learn what’s driving their purchasing behaviors and, in turn, how they use or plan to use generational POVs in their work with grocers and brands.
Speakers
Avery Knoll, Student, Western Michigan University
Natalie Shtogrin, Student, Western Michigan University
Dr. Russell Zwanka, Professor/Program Leader, Western Michigan University
Natalie Shtogrin, Student, Western Michigan University
Dr. Russell Zwanka, Professor/Program Leader, Western Michigan University


