Name
Generational POVs: How Do Different Age Demographics Affect Marketing and Labor?
Description

Are young consumers really using TikTok and AI to build their lists and buy groceries? Are Millennials seeking out elevated experiences based on travel and restaurant dining interests? Hear from the younger cohorts of Gen Z and young Millennials to learn what’s driving their purchasing behaviors and, in turn, how they use or plan to use generational POVs in their work with grocers and brands.

Avery Knoll Natalie Shtogrin Dr. Russell Zwanka