The way people shop, connect with brands, and define value has changed dramatically over the past several decades. The GIANT Company has evolved alongside those changes—not by chasing every trend, but by staying relentlessly focused on its customers. In this session, CMO John MacDonald will explore how his team has continued to transform its marketing strategy and structure to meet customers where they are while remaining true to its mission: delivering value, freshness, and kindness. 

The session's central question—and challenge—is one every marketing team should ask: Are you working hard for your customers, or are your customers working hard to understand you?