The traditional lines dividing physical stores, e-commerce, social platforms and digital media are blurring beyond recognition. Today’s shoppers don't distinguish between channels, they instead move seamlessly from recipe inspiration to meal planning, social scrolling, and instant checkout in one continuous journey. In this borderless retail environment, winning market share isn't about channel dominance, it’s about capturing consumer mindset at the moment of intent, whether that's online or in a brick-and-mortar store. Industry leaders will discuss how CPG brands and grocers can adapt to the disappearing channel landscape, how to meet consumers where inspiration strikes, and how to turn high-intent moments into bigger baskets.