For decades, the dairy case has been a cornerstone of grocery retail. Yet as consumers seek more protein, convenience, functionality and sustainability from the products they buy, a new generation of value-added dairy products is creating opportunities for retailers to drive growth, differentiation and loyalty across the category. 

Together with panel host Tetra Pak, industry leaders from Cayuga Milk Ingredients and Mintel, will explore the trends reshaping dairy demand, from the rise of high-protein and functional products to evolving consumption occasions and changing shopper values. Panelists will discuss how retailers can identify emerging opportunities, elevate the role of value-added dairy, and create stronger connections with consumers in an increasingly competitive marketplace. 

Attendees will leave with practical insights into the forces transforming dairy, where the next growth opportunities are emerging, and how retailers can position their dairy departments to drive traffic, strengthen loyalty, and increase category value.