Ashley Chaney is Senior Director of Marketing at Grocery Outlet, where she leads brand strategy, promotions, new store and market growth, and marketing support for the company’s independent owner-operators.
A retail marketing leader with more than 15 years of grocery marketing experience, Ashley is known for translating brand vision and business objectives into practical programs that stores and local operators can bring to life. Throughout her career, she has led new store launches and market-entry strategies designed to build awareness, establish local relevance, and ultimately create lasting brand love.
Most recently, Ashley helped shape a refreshed brand identity for Grocery Outlet that builds on 80 years of value and discovery while more clearly communicating what sets the company apart and why it matters to customers. She led the cross-functional launch and company-wide rollout, aligning teams across the organization, external partners, and independent owner-operators to bring the refreshed brand to life through pilot testing, training, practical tools, and implementation in stores across the country.
Before joining Grocery Outlet, Ashley spent 11 years at Whole Foods Market, growing from store-level marketing into regional leadership across multiple markets. She believes influence is built through relationships, not titles. Her leadership is authentic and transparent, combining the confidence to set a clear direction with the humility to listen, communicate openly, and build alignment along the way. This approach builds trust across teams, helps people navigate change, and turns strategy into action.