Tiffany Williams is a seasoned CPG leader with nearly two decades of experience navigating multiple sides of the buyer and vendor ecosystem. Her career spans brand and media agencies, retail marketing, and technology partners—giving her a uniquely pragmatic perspective on what it takes to drive growth in today’s complex, data-driven food landscape.

At Inmar Intelligence, Tiffany currently leads Sales Acceleration, where she is responsible for ensuring commercial teams operate with a client-first mindset, delivering KPI-driven solutions and clearly quantified value for CPG partners. Her work focuses on aligning sales strategy, technology, and insights to help brands accelerate revenue, improve performance, and strengthen retailer relationships.

Tiffany is helping lead Inmar’s shift to a platform-led business, leveraging unique data and technology to enable faster, smarter decisions and create stronger connections with shoppers. Her work sits at the intersection of commercial strategy, technology, analytics, and client experience, turning innovation into tangible value for brands and retailers.

A frequent industry speaker and webinar host, Tiffany shares perspectives on consumer behavior, retail innovation, and brand activation strategy.
Prior to her current role, Tiffany held multiple leadership positions across Inmar’s CPG and retail development organizations and previously served in senior roles at Scout Marketing (Accenture Song) and News America Marketing (Neptune Retail Services).