Tammy is a long-time veteran of the consumer-packaged goods industry, with over 40 years of experience working with some of the world’s most visible brands. She began her career as a marketing analyst and advanced into category management, where she developed a passion for uncovering insights that drive shopping behavior. Her journey led her to omni commerce marketing, where she has made a significant impact on both the agency and client sides. Tammy has held roles at ARC Worldwide and the Mars Agency, as well as leading shopper marketing for brands like Conagra, Kimberly-Clark, The Coca-Cola Company, and Hain Celestial. Additionally, Tammy worked in marketing mix analytics for Foresight ROI, where she honed her passion for understanding what works in shopper marketing at the most granular level and what positively impacts trade promotion. She is now part of the Advantage Unified Commerce team, bringing her expertise to help clients navigate complex marketing challenges in the world of omni commerce marketing.