Name
Generational Strategies in Grocery
Date & Time
Wednesday, November 6, 2024, 3:00 PM - 3:30 PM
Speakers
Aidan Paciorek, Senior Student/Food & CPG Marketing - Western Michigan University
Chris Adamski, Marketing Analyst - Northeast Shared Services
Russell Zwanka, Director, Food Marketing - Western Michigan University
Chris Adamski, Marketing Analyst - Northeast Shared Services
Russell Zwanka, Director, Food Marketing - Western Michigan University
Description
Beyond TikTok, how should grocers be paying attention to food- and value-centric younger consumers in the Gen Z and Gen Alpha demographics? Hear directly from young industry professionals about strategies for success now and in the not-so-distant future.