Dr. Russell J. Zwanka serves as Director of the Food Marketing Program, and Professor of Category Management and Food Marketing, at Western Michigan University, one of the top Food Marketing programs in the world. Delivering high quality curriculum and applied food marketing skills, Western Michigan University endeavors to work with the food industry to provide real-time solutions, while also helping educate the future leaders of the food industry. The WMU Food Marketing program delivers an incredible 100% employment rate from the major! Zwanka has previously taught Marketing Research, Personal Selling, Marketing Strategy, Food Marketing, Business Strategy, Global Business, Cannabis Marketing, and Marketing Principles.