Today’s grocery leaders must do more than deliver great products, they must inspire teams, educate shoppers, and partner with retailers to create sustainable growth. In this session, two dynamic executives from very different beverage companies share how leadership and category strategy intersect to shape the future of grocery. Dana Miglorin, Senior Director of National Grocery at Red Bull, brings insights from a global energy powerhouse known for performance, culture and innovation at scale. Julie Smolyansky, President & CEO of Lifeway Foods, offers her perspective as a trailblazing leader who transformed a family kefir business into a wellness brand at the center of the probiotic movement. Together, they’ll explore how energy and wellness trends are reshaping the beverage aisle, the leadership lessons that drive brand resilience, and what it takes to grow categories in an increasingly competitive retail landscape. Attendees will leave with actionable insights on leadership, shopper engagement, and building teams and brands that last.