Name
The Gen Z Perspective
Description
Are young consumers really using TikTok and AI to build their lists and buy groceries? How is Gen Z prioritizing grocery spending today? Hear from Western Michigan University food marketing students to learn what’s driving their shopping and purchasing behaviors.
Speakers
Reed Carroll, Student, Western Michigan University Food Marketing Program
Taylor Henwood, Student, Western Michigan University Food Marketing Program
Samantha Steiner, Student, Western Michigan University Food Marketing Program
Dr. Russell Zwanka, Director, Food Marketing, Western Michigan University Food Marketing Program
Taylor Henwood, Student, Western Michigan University Food Marketing Program
Samantha Steiner, Student, Western Michigan University Food Marketing Program
Dr. Russell Zwanka, Director, Food Marketing, Western Michigan University Food Marketing Program
