As today’s consumers prioritize both premium quality and unbeatable value, private label brands are proving more important than ever. With a recent private label redesign and highly intentional rollout under its belt, Hannaford Supermarkets is proving that regional retailers have what it takes to compete in this pivotal playing field.

This session will explore the "how" behind the transformation, showcasing the collaboration between category management and marketing teams that brought this vision to life. Learn why elevating your own brand isn't just a margin play, but a critical strategy for regional relevance and community trust.