Sarah Day Guzmán is the Vice President of Brand Strategy and Marketing at Hannaford Supermarkets. She joined Hannaford in 2023 after nearly 20 years at PepsiCo, where she held leadership roles in brand marketing, shopper marketing, innovation, and transformation. Sarah has a passion for customer understanding, brand purpose and story, team culture and talent development. She is grateful to be part of a purpose-driven organization that genuinely cares about the people, the business, and the broader community. Sarah leads the team responsible for the design and marketing strategy of Hannaford’s private brand portfolio, overseeing the recent rollout of a private label redesign that emphasizes trusted quality and value while making it easier for customers to find their favorite items.